Katy Ermak

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• Business
• Coaching / Health & Wellness
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Hey there 👋 I'm Katy!

I build programs and products in startups, helping teams scale onboarding, engagement, and retention — and also coach people to maximize performance and wellness.I love building things from the ground up, solving real-world problems, and collaborating closely with innovative teams to bring big ideas to life.Outside of tech, I’ve spent the past six years coaching — from group fitness and holistic health to youth sports performance. Coaching lit a fire in me. It taught me what authentic leadership looks like in business and in coaching. For more on this topic, check out my recent post. After losing my mom to cancer, I dove deep into human performance and longevity, blending science with soul.Living in beautiful Colorado allows me to spend my free time outside — hiking, rollerblading, snowboarding, and road biking (Pickleball and golf are next!). I’m also big on a good audiobook, great convos, and quality time with family and friends.

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Business

I’ve spent over a decade in the world of startups. There's something special about the energy, creativity, and all-hands-on-deck spirit that comes with building something from the ground up. Startups taught me how to lead through change, communicate clearly across teams, and move fast without losing sight of the details.Over the years, I’ve worn many hats — solutions architect, project/product manager, customer success lead, and account manager — which has given me a well-rounded, end-to-end understanding of how to bring ideas to life and drive real results.My personal framework is "people first, metrics second, but not exclusive."Highlights of Impact:
• Served as the founding hire for a newly established technical department, building client onboarding infrastructure from the ground up.
• Recruited, trained, and led a high-performing team of Solution Architects and Developers — creating a collaborative, scalable workflow.
• Achieved top-performing department status within one year, surpassing peer teams in both revenue and client engagement.
• Drove a 70–80% quarterly client retention rate, significantly improving long-term revenue stability and customer lifetime value.Recommendations
(Additional recs can be found on LinkedIn):
"Katy is one of the most personable and professional people I've ever worked with. She has a way of leading customer relationships with a commanding presence that somehow still makes everyone feel heard, valued, and respected. She is incredibly well organized, she manages her time responsibly despite rigorous demands, she is a natural with both oral and written communication, she consistently orchestrates project timelines in ways that accommodate the needs of all parties, and she's your team's biggest cheerleader. I would work with her forever if I could!" - Rachel P."Katy joined the company when our customer relationship management was somewhat disorganized and built a solid system around it. She is a highly skilled manager of customer relationship processes and did an amazing job setting up our CRM systems. More importantly, she demonstrates genuine empathy toward clients, which has been incredibly effective. I highly recommend her." Dima V.

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Coaching
Health & Wellness

Coaching found me through grief — and became the most life-giving thing I’ve ever done.When my mom was diagnosed with adenoid cystic carcinoma, I witnessed firsthand how fragile the body can be, and how powerful our daily choices are. That experience didn’t just lead me into holistic health; it changed how I see people, systems, and strength.I became a certified personal trainer, holistic health coach, and sports performance coach, not just to help people move better, but to help them build something sustainable:
💛 A body they trust.
🧠 A mind that supports them.
🌿 A system that holds over time.Performance Longevity Focused
It's not about chasing numbers or aesthetics. It's about building strength that supports you long-term, inside and out.Recommendations
"Katy has a true gift for creating a workout that challenges both your body and your mindset in the best way. Every class leaves me not only physically stronger but also more confident in what I’m capable of. The energy, encouragement, and genuine care she bring to each class make all the difference. Her coaching creates a space to grow, push past limits, and walk out feeling stronger.“ - Paige B.“Being part of Katy’s group coaching has been such a valuable experience. She has a unique way of combining encouragement with motivation—creating a space where you feel supported while also being challenged to grow and take action. I love how she pushes us to do our best and takes the time to correct form when needed, making sure we improve safely and effectively. Her sessions are both uplifting and practical, and it’s clear how much she genuinely cares about the people she works with. If you’re looking for a coach who brings out the best in you, she’s the one!”- Tanya“I've taken classes with Katy for a few years now, and she is truly the best! She has so much knowledge, both learned and through her own athlete experience, and really helps wherever you're at in your fitness journey. She knows all the modifications, knows when to push you, and makes working out so enjoyable!” - McKinzieCertifications & Credentials:
• NASM Certified Personal Trainer (CPT)
• AFPA Certified Holistic Health Coach
• Sports Performance Coach
• 6+ years of coaching experience in a gym-based settingHow We Can Work Together
• Team-Based Strength Coaching (High School teams, on-site in Colorado)
• 1:1 Holistic Coaching (strength + recovery + habit stacking)
• Executive Wellness Consulting (for founders, CEOs, and high-performing professionals)📩 Reach out: [email protected]
📍 Based in Colorado | Virtual & On-Site Options Available